In today’s chaotic and unpredictable economy, every business and organization must be ready to respond in a crisis; whether human-made or a natural event. The pandemic has brought many companies in Malaysia into a new raft of challenges and the ever-increasing array of digital communication platforms means one negative incident can go global in a heartbeat. It’s never been more urgent for executives, managers and staff at all levels of an organization to learn vital skills in real-time crisis communication, along with crucial techniques for preventing crises and building resilience. Strategic Crisis Management is designed to enhance the performance of professionals who are involved in crisis communication. This training will equip them with valuable perspectives on commercial values, with emphasis on how to handle the crisis in the digital age and avoid potential when they arise. The trainer will also share her techniques on how to build a long-term reputation which will be very vital in crisis communication. This 2-day interactive training will be conducted using a mixture of practical and theory syndicate sessions to address the market concerns in crisis management.
