A realistic blueprint for how to save your company for disaster.
Organisations that suffer a major crisis have a more than one in four chance of going out of business. Yet despite this level of risk, many companies continue to leave crisis management in the hands of operational middle managers or technicians with little expertise beyond how to recover when things go wrong.Corporate crisis management traditionally has a strong emphasis on tactical elements such as crisis manuals, cross-functional teams, table-top simulations, communications procedures and a well-equipped ̳war room‘. However leading companies are now taking a more proactive role in crisis planning and issue management, shifting from reactive crisis response to proactive crisis prevention, and moving the focus from the war room to the board room. The Crisis Proofing approach demonstrates that responsibility for protecting the organisation lies absolutely in the C-suite. It gives practical advice on how senior executives can provide participation and leadership from the top. And faced with the fact that one in four organisations that suffer a major crisis go out of business, Crisis Proofing provides a realistic blueprint for how to save your company from disaster!!